Good Restaurant Marketing Decisions

There is a deluge…a tsunami of advertising, marketing and “branding” opportunities crashing over the restaurant owner every day.  There is no shortage of ways you can spend your hard earned money! This Restaurant Marketing Decision Maker is our new tool to help you make the right decision on if, when and where to invest your marketing […]

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Revolutionary Framework For Restaurant Marketing

Restaurant marketing can be overwhelming.  What does restaurant marketing actually mean?  Where does it start and where does it end?  Does it really work? It’s popular nowadays to consider marketing to be anything in a restaurant touches a customer or a potential customer. Using that broad definition, all these, and a million more, can be considered part of […]

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Three Element Restaurant Model

Consider your restaurant business to be made up of three circles:   Place is where the action is.  It’s your physical location (your restaurant) and includes all the parts your customers can see and experience.  Most importantly, it’s the point where your Product and your Patrons meet. Patrons are your customers.  The real people who […]

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109 Seconds

If you had to guess, how long would you say the average customer looks at your menu? 5 minutes? 10 minutes? 7 minutes? Would you believe it’s only 109 seconds.  That’s LESS THAN TWO MINUTES! Gallup conducted an extensive study of guests at “table service” restaurants to determine that number. You have less than two minutes […]

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