The Best Marketing Tool?
Steve Jobs is given credit for being a brilliant marketer…and he was.
But, he also knew the single most important marketing tool use. In fact, without it, any other marketing system, tactic or system was doomed to fail.
What was this “most Important marketing tool”?
Simply put: A great product.
Early on at Apple, Jobs said this:
“Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.”
Marketing, as most business owners traditionally define it, is important, but the most important component in marketing is a good product.